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Introducing
Raven Maven Mascara
Vamp the volume of your lashes and dramatize your eyes with our juicy, jet-black maven mascara.
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Many consider mascara a must-have, and we re-imagined this synthetic cosmetic with our own compelling cosmoetic: a creation from the cosmos. Created with nature's numinous nourishment, Raven Maven Mascara is long lash haven, formulated with pure ebonizing earth-pigments, length-perfecting peptides, eye-enhancing Frankincense, and natural volume-boosting waxes mixed with resins and opulent oils for sheen and conditioning that keep lashes glistening.

The heart and soul of creating a lash-loving classic, besides pitch perfect charcoal, is how it hugs the lashes. Here the wax is key so that the mascara sets and is smudge free. To create this, wondrous waxes were mixed, melted, poured, and adored to find the golden ratio that would provide a silky sheath around each lash that seamlessly stays from dusk to dawn.

In formulating, we found that by combining the varying melting points of a talented trio of waxes we could achieve a holy trinity of iconic lash effects: a lengthening effect with the high melting point of Carnauba's hard wax, the more malleable medium melting point of Beeswax that creates a curling-lift effect, and the low melting point of Bayberry Fruit's creamy, thicker textured wax for natural volume. To this trilogy, Cacao butter adds conditioning and cancels clumping. Frankincense and coniferous resins keep lashes glistening, and a cache of Kaolin clay keeps it thick. Plus, a measure of peptides further nurture future lash longevity — all fused in the obsidian hues of iron oxides to create this Renegade Beauty cosmoetic classic.

Typically, modern mascaras use coal tar for color, film-forming polymers and shellac derived from the bleached exudate of the lac insect for texture and set, plastic and nylon to make a lengthening gel, parabens as preservatives, and ammonium methacrylate, polyvinylpyrrolidone, and polyethylene derived from petroleum for stability and emulsion, Yet, when the cosmos provides such exquisite and effective elements to lengthen, strengthen, and darken our lashes, it is amazing that petroleum products and plastics are used instead.
Mascara

Let's wax poetic about what makes our mascara magnetic
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Iron oxide black
This naturally occuring mineral provides the non-irritating, perfectly pitched, pure pigment to our mascara...
Iron oxide black
- This naturally occurring mineral provides the non-irritating, perfectly pitched, pure pigment to our mascara for the most naturally tinted lashes. Typically, carbon black is used to pigment cosmetics, and it is produced in the combustion of carbon products like tar. It is reportedly linked to endocrine disruption.
Our talented triad of
natural waxes
adds lift, length, and volume and replaces synthetic paraffin, polyethylene, polymers...
Our talented triad of
natural waxes
adds lift, length, and volume and replaces synthetic paraffin, polyethylene, polymers, and soy waxes,
  • Carnauba Wax (Copernicia cerifera) - This breezy Brazilian palm tree lends its leaf wax to our formula for lavish lash- lengthening body with a nice, soft gloss. The high melting point of this hard wax also adds a lengthening effect.
  • Beeswax - This wonderful wax is such a special gift from the hives of honeybees, giving vital viscosity to our lusciously thick mascara. The malleable medium melting point of beeswax creates a curling, lifting, and protective effect.
  • Bayberry Fruit Wax (Myrica cerifera) - This silky wax is water extracted from the berries of the Southern Bayberry Myrtle. It contributes to the creamy, rich texture of the mascara and gives the lashes a lustrous coat of a porous, protective plant layer. The low melting point of this thicker wax adds natural volume to each lash.
Radiant tree resins
fortify the fixative of the formula's tenacity and timelessness. Instead of the usual poly- vinylpyrro...
Radiant tree resins
fortify the fixative of the formula's tenacity and timelessness. Instead of the usual polyvinylpyrrolidone that is derived from petroleum, and shellac made from the bleached exudate of the lac insect in modern mascaras.
  • Methyl Hydrogenated Rosinate - Conifer sap resin is steam purified and combined with hydrogen to create a shelf- stable liquid that helps the mascara stay coated on your lashes while adding a dash of gloss.
  • Frankincense Resin (Boswellia carterii) - Inspired by Frankincense's inclusion as a key ingredient in cosmetic, the ancient Egyptian Kohl cosmetic, this fragrant and flawless extract fortifies our formula.
These
seamless stabilizers
keep our mascara looking, feeling, and wearing the same day after day. They replace Triethanolamine (TEA) that is created in a reaction of ammonia with ethylene oxide from the petroleum industry, and sodium EDTA, which may cause redness and rashes to sensitive eyes and skin.
These
seamless stabilizers
keep our mascara looking, feeling, and wearing the same day after day. They replace Triethanolamine (TEA) that is created in a reaction of ammonia with ethylene oxide from the petroleum industry, and sodium EDTA, which may cause redness and rashes to sensitive eyes and skin.
  • Stearic Acid - This magnificent multi-tasker is a natural, plant-based long chain fatty acid that stabilizes the solution and makes the mascara silky smooth.
  • Glyceryl Stearate - This plant-based emulsifier, conditioner, and body builder is created in a process super similar to DIY soap making. This process produces magnificent molecules that are both water and fat soluble, which helps to keep our mascara ingredients all mixed together.
  • Sodium Phytate - This simple salt of phytic acid derived from plant tissues acts as an all-natural super stabilizer for our ebonizing pigments.
Our
wondrous wetting agents
keep the flow flowing in the formula. They replace polyethylene glycol (PEG), which can trigger allergies and irritations. A vast number of people (maybe as high as 72%), have developed anti-PEG antibodies that can cause hypersensitivity reactions when exposed.
Our
wondrous wetting agents
keep the flow flowing in the formula. They replace polyethylene glycol (PEG), which can trigger allergies and irritations. A vast number of people (maybe as high as 72%), have developed anti-PEG antibodies that can cause hypersensitivity reactions when exposed.
  • Water - Filtered, deionized water is the non-allergenic fluid foundation that keeps all of the ingredients properly swished and swirled together.
  • Propanediol - Plant-derived propanediol is a trusty texturizer and non-irritating fluid that assists in keeping the ingredients wet and well blended.
This team of
tenacious thickeners
re-creates the classic creamy gel-like mascara formula and adds opaqueness to the jet-black color. Typically, petroleum-product plastic and nylon reinforced cellulose and polymer opacifiers, such as hydroxyethylcellulose made using 1,4 dioxane are commonly used.
This team of
tenacious thickeners
re-creates the classic creamy gel-like mascara formula and adds opaqueness to the jet-black color. Typically, petroleum-product plastic and nylon reinforced cellulose and polymer opacifiers, such as hydroxyethylcellulose made using 1,4 dioxane are commonly used.
  • Pullulan (Aureobasidium pullulans) - This mighty microorganism produces a silky cellulose that acts and feels similar to gelatin. Pullulan helps our mascara lavish each lash with a sheen that stays all day yet magically washes away with water.
  • Kaolin - Silica rich Kaolin clay is an ancient hair preparation that imparts opulent density to our finished formula.
  • Xanthum Gum - Widely used in the organic food industry and a pantry staple for gluten free baking, this setting gel is a natural exudate of Xanthomonas campestris.
Our pair of
lash-loving proteins
lengthens, strengthens, and volumizes the lash line:
Our pair of
lash-loving proteins
lengthens, strengthens, and volumizes the lash line:
  • Arginine - A lash-care essential! Arginine is an essential amino acid for building keratin, a fibrous protein that structures and protects hair.
  • Peptides (Pisum sativum) - This pea peptide is a plant protein multi-tasker concentrated in lysine. It hydrates, strengthens, and fortifies lusher lash density overtime. The texture of the peptide also pumps up voluminous volume for thick, long lashes.
Potent
plant-powered preservatives
protect the formula from mutant microbes and replace polyethylene glycol (PEG) and endocrine disrupting paraben preservatives. A vast number of people (maybe as high as 72%), have developed anti-
Potent
plant-powered preservatives
protect the formula from mutant microbes and replace polyethylene glycol (PEG) and endocrine disrupting paraben preservatives. A vast number of people (maybe as high as 72%), have developed anti- PEG antibodies that can lead to hypersensitivity reactions when exposed. Imidazolidinyl urea may also be found on mascara ingredient lists as an antimicrobial, and it is a formaldehyde releaser.
  • Pentylene Glycol - This sustainably produced, plant derived organic alcohol works synergistically with organic Rosemary Leaf Extract to preserve and protect our mascara from mutant microbes. It is also a silky humectant that protects lashes from drying out.
  • Rosemary Leaf Extract (Rosmarinus officinalis) - This super potent supercritical extract acts as a replenishing tonic for lashes, roots, and follicles and keeps the mascara fragrant and fresh.
Lastly, two
clean, green preservatives
are used, imperfect in that they are synthetic, yet they are heavily tested and established as harmless. A mascara wand is brushed through non-sterile eye lashes and then put back into the tube over and over again, which creates a unique microbial challenge with very real safety concerns. And, using a fresh wand for every application would waste so much mascara that it isn't a viable solution. After much research and experimentation, it was settled that these two extraordinarily effective, eye-safe, and earth-safe preservatives are needed to make a mascara worth wearing. Both ingredients meet the clean beauty standards for the Environmental Working Group as well as the higher green beauty standards of the Detox Market and Credo Beauty.
Lastly, two
clean, green preservatives
are used, imperfect in that they are synthetic, yet they are heavily tested and established as harmless. A mascara wand is brushed through non-sterile eye lashes and then put back into the tube over and over again, which creates a unique microbial challenge with very real safety concerns. And, using a fresh wand for every application would waste so much mascara that it isn't a viable solution. After much research and experimentation, it was settled that these two extraordinarily effective, eye-safe, and earth-safe preservatives are needed to make a mascara worth wearing. Both ingredients meet the clean beauty standards for the Environmental Working Group as well as the higher green beauty standards of the Detox Market and Credo Beauty.
  • 1,2-Hexanediol - Though synthetic, 1,2-Hexandediol only differs molecularly from Caprylyl Glycol in that it has six carbons in the carbon chain while Caprylyl Glycol has eight. 1,2-Hexandediol is both water and lipid loving, and thus it helps hold the ingredients together and disperse pigments more evenly.
  • Tropolone - This conditioning agent helps to keep our mascara clump and flake-free, and acts as a preservative. When combined with 1,2-Hexanediol and Caprylyl Glycol, Tropolone provides essential full-spectrum microbe- management to protect the mascara from contamination after every application. While this compound is synthesized, Tropolone also occurs in plants, especially in the cypress and lily families, and essential oils are good sources of Tropolone derivatives.
Welcoming a new mascara era! Raven Maven's organic onyx paste comes glass tube encased with a sculpting silicone wand that evenly spreads and threads each lash as it builds up to long-lasting, lash-fluttering lengths. It is ophthalmologist approved, compatible with contact lenses, and safe for sensitive eyes.
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